Monthly Archives: October 2013

EO New Jersey Members in the News: Sophie Shor, Steven Raz, Steve Greenblatt, Evan Steele and Caryn Kopp

Roman Jewelers [Sophie Shor] was in NJBIZ and the Courier News for their new building.

Roman Jewelers was also in the Hunterdon County Democrat for their Tacori Tax Back/Trunk Show event.

Steven Raz [Cornerstone Search Group] was quoted in a story on about how to manage end-of-year schedules.

Control Concepts [Steve Greenblatt] was included in a story on about the new Crestron modules they developed.

Evan Steele [SRSsoft] wrote an article for HIT Consultant.

Caryn Kopp [Kopp Consulting] was quoted in a CNNMoney story about finishing 2013 strong and preparing for 2014. published the EO New Jersey board of directors with a photo of Alex Zaltsman. The Messenger-Gazette posted the news to It was also published on sites in Bedminster, Maplewood, Fairlawn, Clark, Hillsborough, Wayne, Matawan and Livingston.

2014 EO New Jersey Gathers In Ireland

EO New Jersey’s 2014 chapter retreat will be April 9-13 in Ireland. We will have “EO Access” to the people and places that define Ireland, including activities, food, music, history and the politics of the country.

April 10 | Day One

United will jet us on the night of April 9 direct to Dublin. Upon early morning arrival on April 10 at Brooks Hotel in the heart of Dublin, you can get some sleep and then off we will go. Dublin is a walking city and EO New Jersey will see the sights and learn about the rich heritage from its famous guides and storytellers. From its Parliament to churches, Trinity College to Temple Bar, you will see it all. The evening features a private tour of the Guinness Storehouse and dinner in one of Dublin’s exclusive venues with some of the coolest entrepreneurs in Dubline. After hours in the many local pubs.

April 11 | Day Two

Day Two is action packed and on the move. We start with breakfast in the countryside at the private residence of one of Ireland’s most famous entrepreneurs and TV personalities. We move on to New Grange – a Neolithic passage tomb from 3200BC – and then to see the oldest crosses in Ireland at Monasterboice. Lunch takes us to Ireland’s oldest licensed distillery – Kilbeggan Distillery – for a “liquid” lunch and special tour. The day will end in the oldest pub in Dublin – The Brazen Head for a true Irish experience with music, dancing and a traditional

April 12 | Day Three

Day Three is all about culture, sports and team play! Off we go to the playing fields in Dublin. Our Gaelic Athletic Association experience includes Hurling, Irish Football, Ceili dancing and Irish drumming. The afternoon will be free for you to explore, shop or enjoy people watching from a pub stool! Dinner is in the countryside at one of Ireland’s famous castles. The night would not be complete without an after hours pub crawl in Temple Bar.

April 13 | Day Four

We have an early A.M. wake up call and breakfast before heading out to the airport. One last shopping fix in the airport duty free and then we are on our way back to Newark. We will arrive midday in Newark.

The cost is $2,647 per person for double occupancy with an additional $500 supplemental charge for single occupancy. That includes round-trip airfare, hotel, food, transportation, tours and taxes. A $300 nonrefundable deposit is due by Nov. 8, 2013. Payment can be made online at Full payment for the trip is due Dec. 20, 2013.

Travel insurance can be purchased at the time of payment. We can also work with you to set up a special package to see other parts of Ireland like the West Coast Castle tour, Galway, Ring of Kerry, Antrim Coast, famous golf courses and more if you want to come early or stay longer. We can also set up your forum retreat in Ireland. Contact Caryn Saitz at 617-905-5691 or

Three Ways to Meet the Triple Bottom Line: Honest Tea Founder Speaks to EO NJ on Social Responsibility and Entrepreneurship

Seth Goldman, co-founder of the organic company Honest Tea, met with the New Jersey chapter of the Entrepreneurs’ Organization last week. He explained how an entrepreneur with a small business can have a dramatic impact on his/her community, environment and staff through better social practices.

Although Goldman thinks of himself as an activist, he recognizes that one of the most effective ways to help consumers use products that are good for them, good for global workers and good for the planet is through a successful product.

“Sustainability is a business opportunity,” he said.

Never Stop Moving

Goldman says the idea for Honest Tea came to him after a run around the reservoir in Central Park. Everyone knows that persistence and innovation are key for starting your own business. Goldman and Honest Tea were on a mission to take it to the next level, trying to bridge the gap between nonprofit responsibility and for-profit business.

Goldman encouraged entrepreneurs to ask themselves: “If it’s not better, how can it be better?”

Don’t Be Afraid of Strange Bedfellows

Goldman acknowledges that The Coca-Cola Company, which owns Honest Tea, contrasts sharply with the low-calorie, organic mission of his product. He defends this decision, though, by insisting that a large brand can help Honest Tea be distributed in places and in ways it otherwise couldn’t, like mainstream grocery stores and fast food restaurants. He hopes it will help democratize his premium organic product. “It’s a step,” Goldman said. “Everything’s a step.”

A good way to keep good investors, Goldman said, is transparency. Honest Tea didn’t lie to their shareholders that they weren’t going after just profits, but social responsibilities as well. “And our product made money,” he added.

Think Big and Think Small

Whether you have two workers or 200, you should never count out your impact. “I have yet to meet a business that couldn’t be more socially conscious,” Goldman said. “How can you say you’re unimportant?”

Goldman encouraged entrepreneurs to look at everything about their business. For example, how you treat your workers affects how they interact with their families. When Honest Kids, the pouch-style juice drink for kids, made the small shift from organic cane sugar to organic white grape juice, their sales picked up even more. A little change can mean a lot.

Wow! Discover Sure Put the Odds in Our Favor!

By Cheryl Biron

What a fantastic conference. On Friday, Sept. 27, EO members from New Jersey, New York, Philadelphia and D.C. converged on Atlantic City to experience superior learning, in-depth member interaction and plain great fun at the luxurious Revel Hotel and Spa.

After a very interactive afternoon where we had a Mega Forum-Squared with six members sharing their expertise on some very hot topics, as well as two members sharing their EO 360: Experiences from the Edge, we had a delicious dinner at the Cabanas overlooking the ocean. Members took their scintillating conversation up to the hospitality suite for more fun and drinks, followed by after hours and after after hours in the casino.

On Saturday the hardcore learning began with a day of seven back-to-back speakers imparting valuable knowledge to members, spouses and sigots (significant others).

  • Michael Allosso’s talk, “You on Your Best Day,” offered us concrete ideas on how to be our best selves in all our interpersonal interactions. Using an analogy of what makes
    actors successful on stage, Michael demonstrated how the same skills that actors use – taking risks, focus, immersion, adaptability, discipline, passion, empathy, energy, courage and humor – are important to us for success as entrepreneurs. We give our best selves to our customers, but we should give that same best self to our families at home at the end of a hard day. He left us with the thought that people should be better off after having spent time with you.
  • Tom Searcy’s presentation on “Explosive Growth, Putting the Odds in Your Favor” was a truly fabulous demonstration of how we as smaller companies can land those big whales as customers. Our own Alex Zaltsman has put into practice what he learned from Tom’s book, Whale Hunting: How to Land Big Sales and Transform Your Company. The
    techniques on how to identify the whales and how to speak their language taught us how to counter the fear of doing business with a smaller company versus our largest
    competitors. Tom truly “wowed” the entire audience!
  • Matt Shoup, a fellow EOer from Colorado, taught us about “How to Be an Award-Winning Company.” Matt took us through the process that reaped high rewards for very little spend versus traditional marketing. Once our companies win awards, we can
    leverage them to build our business and our reputation. Matt also took it a step further sharing some mishaps that he turned into referrals by honestly dealing with the
    customers’ needs and concerns.
  • Jonathan Smith asked us “Are You Running Your Business, or Is Your Business Running You?” He then proceeded to tell us how to create an operating system to make our businesses function more efficiently. Jonathan boiled down the best concepts from the best business books into tools for entrepreneurs like us to use to take more control of our business and our results.
  • Mike Lamire shared his insights on Inbound Marketing, with a concrete methodology of how to turn a stranger into a converted promoter of our businesses. Getting into the heads of our targets and providing them with content that will interest, inspire and engage them via various social media outlets changes the way the ultimate sales is completed.
  • David Sanderson’s talk on “Miracle on the Hudson” showed us how inner strength and courage can help an ordinary person perform extraordinary feats in crisis. We can all summon our inner strength to persevere during difficult times.
  • Shawne Duperon on “Mastering Media” gave us a speed media training session to help us learn how to communicate well if being interviewed, as well as how to balance the give and take during regular discussions so that we are broadcasting the right signals.

This education-packed day gave us plenty of fodder for many more discussions with people we never met before from different chapters, delving deep into the heart of our businesses well through dinner and past midnight. The intimate nature of approximately 70 attendees enabled the depth of interaction not found at those massive EO meetings. Attending Discover truly “Put the Odds in Our favor!”

EO New Jersey Members in the News: Tom Patania, Joseph Hodakowski, Susan Michel, Evan Steele and more

Tom Patania [Select-A-Ticket] was quoted in a Star-Ledger story about a pending New Jersey bill that would ban the sale of restricted tickets.

Hodakowski & Hodakowski [Joseph Hodakowski] was mentioned in a Hunterdon County Democrat story for the Small Biz Networking Meetup.

Glen Eagle Advisors, LLC [Susan Michel] hired Tara Conti, and the news ran in the Princeton Packet and NJBIZ.

SRSsoft [Evan Steele] was featured in a Medscape article about the top EHRs for small practices. SRSsoft was named the No. 2 electronic health record (EHR) vendor by a new report from the research firm KLAS.

Four EO New Jersey members’ companies made the Inc 500|5000 list: Ad-Juster [RJ Lewis], SRSsoft [Evan Steele], International Voyager, Inc. [John Maguire] and Nukk-Freeman & Cerra [Suzanne Cerra]. The news ran on the Alternative Press website and Millburn-Short Hills Patch.