Leveraging LinkedIn for Executive Branding, Influence & Engagement
October 30 @ 12:00 pm - 2:30 pm
Today’s professionals are mobile, always socially connected, quick to look for social proof, and overwhelmed by rapid changes in technology, AI, business, and the world. This ever-evolving landscape makes connections a key to growth, making LinkedIn more critical than ever.
Why? In a world of misinformation and synthetic data, a verified LinkedIn account creates credibility and trust. LinkedIn is the only platform that provides the opportunity for professional connections with buyers and prospects long before they make a decision.
This interactive workshop will help you uncover hidden opportunities and identify strategic gaps within your LinkedIn network, allowing you to maintain ongoing, relevant connections with an ever-expanding web of relationships.
Workshop Takeaways:
- Gain insight, build strategy, and develop the tactics needed to maximize LinkedIn for you and your business.
- Learn to build a personal and corporate brand.
- Discover how to use AI to enhance your LinkedIn strategy
- Understand how to nurture and expand your current social networks.
- Unlock the ability to spark conversation with prospects, clients, customers, and talent.
Our Speaker: Colleen McKenna
Colleen McKenna, Principal of lntero Advisory, is a practitioner, speaker, author, blogger, trainer, and coach. Recently celebrating 10 years in business, she and her team have trained and coached thousands of professionals and over 700 companies globally with a practical, personal approach that has consistently performed for clients. lntero’s clients have developed stronger presences online, increased their revenue, decreased their client acquisition costs, and hired talent previously unknown to them.
When she’s not training and coaching professionals, Colleen can be found walking her puppy, Gibbs, riding her Peloton, or playing mahjong.
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