Two industry experts are joining forces to guide a small group of EO’ers across the social media marketing landscape in 2025. The presentation will be divided into two workshop-style presentations that leave you with actionable data points you can take back to your business and deploy immediately.

PART I: PRESENTED BY ED DELIA:
Re-Branding for Results: Best practices to refresh your brand and align with today’s buyers

The 2025 economic landscape will present exceptional opportunities for companies ready to seize the moment. Is your brand prepared to stand out in this dynamic environment? I’ll share actionable strategies to transform your brand into a powerful, competitive force. Discover how to refine your positioning, align with evolving buyer expectations, and create a brand that attracts and retains ideal prospects and decision-makers.

Key Takeaways:

• Why today’s economic environment is an ideal time for brands to refresh and reposition
• A robust tool to evaluate and prioritize the best strategies to expand your business
• A step-by-step process for creating a powerful, market-ready, future-proof brand
• How to build buyer personas and align your brand to their behaviors and needs
• Three proven ways to successfully introduce your new brand to prospects and stakeholders

PART II: PRESENTED BY RACHEL SCHWARTZ:
From Invisible to Unmissable: Master Organic Social Media

Social Media School is about making your brand impossible to ignore on organic social media.
(Organic = no paid ads, just strategy, content, and consistency.)

We’re giving you the tools to do it yourself if outsourcing isn’t an option. Here’s what you’ll walk away with:

• Get Seen – Feasible strategies to boost visibility.
• Stay Engaging – Keep your audience hooked.
• Drive Results – Craft a content strategy that keeps your brand top of mind.

No fluff. Just what works.