Attendees learn Sales Differentiation® strategies to improve sales effectiveness in every sales process stage that move the sales needle to win more deals at the prices you want®. Based on the international bestselling books Sales Differentiation and Sell Different! as well as Lee’s latest book, The First Meeting Differentiator, this energetic, entertaining workshop provides actionable strategies, tactics, and techniques that attendees can immediately put into practice to differentiate how they sell. A master storyteller, Lee has audiences on the edge of their seats as they learn how to outsell the competition.