Sivanathan’s insights are particularly valuable for business leaders, negotiators, and public speakers, reinforcing the idea that persuasive communication hinges on precision and clarity.

• Marina Byezhanova – Personal Branding Masterclass

Marina Byezhanova’s Personal Branding Masterclass focuses on the importance of building an authentic and impactful personal brand. She discusses why personal branding is essential not just for entrepreneurs but for anyone looking to establish credibility and influence. Key topics include:

The Definition & Importance of Personal Branding – She explains that a personal brand is how others perceive you and why actively shaping it can open opportunities.

Benefits of a Strong Personal Brand – This includes increased trust, influence, and leadership presence, especially for business owners and executives.

Personal Branding Pillars – She outlines fundamental characteristics of a powerful personal brand, such as authenticity, consistency, and a well-defined narrative.

Actionable Steps – Marina offers practical steps for those starting to invest in their personal brand, emphasizing small, strategic actions.

Advice for Leaders – She provides three key pieces of advice for leaders who want to establish a compelling and authentic brand.

• Jeff Hoffman (co-founder of Priceline.com) – Our Success is Someone Else’s Miracle

Career Highlights:
Priceline.com & Booking.com: Jeff was part of the founding team that helped build the well-known travel industry disruptor. Entrepreneurship: He has launched, scaled, and sold multiple companies across various industries, including uBid.com, a leading online auction platform. Speaking & Mentorship: Jeff is a highly sought-after speaker who has addressed audiences at institutions like Harvard, MIT, and the United Nations. He actively mentors entrepreneurs worldwide. Government & Global Impact: He has worked with organizations like the White House, the U.S. State Department, and the United Nations on entrepreneurial and economic growth initiatives. Media & Entertainment: Jeff has produced film and television projects, including work with major events such as the Grammy Awards and the Hollywood Film Festival. Books & Thought Leadership:
“Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back” – A bestselling book providing insights into business growth and scalability. He frequently shares his expertise on leadership, innovation, and entrepreneurship through keynote speeches and interviews. Jeff Hoffman continues to inspire entrepreneurs worldwide by advocating for innovation, leadership, and global economic growth.

Key Themes of the Talk:
Redefining Success – Success isn’t just about wealth or status; it’s about the impact we make in the lives of others. Giving Back – Even small acts of generosity can be life-changing for someone else. Leveraging Resources for Good – Entrepreneurs have unique abilities to solve problems, create jobs, and mentor future leaders. Purpose-Driven Leadership – True fulfillment comes from using success to serve a greater cause. Through real-life examples, Hoffman encourages people to think beyond personal gain and recognize how their achievements can become miracles for others in need.