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Leveraging LinkedIn for Executive Branding, Influence & Engagement

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Leveraging LinkedIn for Executive Branding, Influence & Engagement

October 30 @ 12:00 pm - 2:30 pm

 Today’s professionals are mobile, socially connected 24/7, quick to look for social proof, and overwhelmed by rapid changes in technology, AI, business, and the world. They include your various personas—influencers, champions, strategic partners, brand ambassadors, and customers.
 Buyers and candidates research, validate, and engage differently. They want quick access, valuable insight, and customer-focused content.
 LinkedIn is more important than ever. Why? In a world of misinformation and synthetic data, a verified LinkedIn account creates credibility and trust.
 No other platform provides the opportunity for professional connections with buyers and candidates long before they make a decision, and allows you and your team to demonstrate value and maintain ongoing, relevant connections over the lifetime of your relationship.
It’s Business, Not Social™ Workshop
 My goal is to deliver an interactive learning experience for your members. members receive immediate value. During your workshop, I will focus on:
 ● Equipping your EO members with the insight, strategy and tactics they need to maximize LinkedIn for their business including ways to incorporate AI into the strategy.
  ●Encouraging members to build their personal and corporate brands, tap into the EO community and gain greater visibility by building strategic network and referral sources.
 This can be accomplished with a strategic focus on LinkedIn as a business tool and by implementing our It’s Business, Not Social™ method which I will share throughout the workshop.
 Member takeaways include:
 ● The importance and key benefits of an optimized LinkedIn profile
 ● Ways AI enhances your LinkedIn strategy
 ● How to nurture and expand your current network
 ● The specific ways to create engagement
 ● Sparking conversation with prospects, clients/customers, talent and the EO community


October 30
12:00 pm - 2:30 pm
Event Category:
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