When you leave this session you will have:

• A clear way to know if your marketing is actually working
• The biggest mistakes that quietly kill growth (and how to fix them)
• How to get better leads, track results, and build trust

Most businesses at your level are doing a lot of random acts of marketing—website updates, paid ads, content, maybe some SEO—but underneath it all, there’s no clear system to track what’s driving real results. That leads to wasted spend, missed opportunities, and slower growth than you should be seeing.

In this session, we’ll walk through how buyers actually find and evaluate companies today, where marketing efforts tend to break down, and what you should be paying attention to so you can make better decisions.

SAP member Rachel Schwartz (https://zap.group) and EONJ member David Taylor (https://www.davidtaylordigital.com) will help you better understand what’s working, what isn’t, and how to move your marketing forward with confidence.

Come with questions.