Most business owners don’t really think about selling until they have to—and by then, it’s usually harder (and less profitable) than it needs to be.

This session is just an open, practical conversation about what actually goes into preparing a business for sale. We’ll cover what buyers care about, where owners tend to get tripped up, and what you can start doing now—even if selling isn’t on your radar yet.

Whether you’re a few years out or just curious, it’s helpful to understand how the process works before you’re in it.

Key Takeaways:

• Why it’s worth thinking about your exit earlier than you think
• What buyers actually look at when valuing a business
• A few simple things you can do now to make your business easier to sell later